Opinions expressed by Entrepreneur contributors are their very own.
Behind the Evaluation host and Yelp’s Small Enterprise Knowledgeable, Emily Washcovick, shares a take a look at this week’s episode of the podcast.
This week’s episode of Behind the Evaluation is a little bit bit totally different. We’re celebrating 100 episodes of the podcast by looking again at among the greatest classes we’ve discovered from small enterprise house owners and reviewers from the previous two years.
Throughout all of the episodes for the reason that present launched in November 2020, there’s been a standard theme within the recommendation heard from small enterprise house owners: Reply to your entire critiques, each optimistic and demanding.
Critiques are a scorching subject for almost all of small companies. And whereas criticism can sting, each enterprise proprietor we interviewed stated that the end result of responding to a crucial assessment could possibly be much more useful than receiving reward in a optimistic assessment.
One such profit is bettering how present and potential prospects view your enterprise. In reality, 87% of assessment readers say they’re extra more likely to look previous a crucial assessment if the enterprise addresses the problem and responds to the reviewer.
These responses have to be real and considerate, stated the companies featured on the present. One supervisor of an HVAC firm thanks his crucial reviewers and stated they assist him enhance his enterprise by stating points he could not know exist. One other enterprise proprietor makes use of crucial critiques to attach extra carefully together with his patrons. By diving deeper into his prospects’ mindsets, he exhibits them he cares about their wants and experiences, key substances in making loyal prospects.
One other frequent subject for enterprise house owners, irrespective of the services or products, is corporate tradition. A enterprise could begin out with one worker—the enterprise proprietor—however that’s not sustainable as site visitors and demand improve.
Nearly all of the enterprise house owners and choice makers we interviewed stated the method of hiring and firing workers is important to an ideal buyer expertise. Staff ought to mirror the tradition and values of the enterprise, whether or not by way of an current familiarity along with your services or products or a willingness to be skilled to allow them to develop with the enterprise.
Over the past 99 episodes, Behind the Evaluation has uncovered numerous classes for small enterprise house owners across the nation, from how to reply to critiques, to efficient social media methods, to investing in the suitable know-how for your enterprise, and a lot extra.
Season two, which launches in April 2023, will take an excellent deeper dive into assessment methods, and we’ll speak to among the high restaurateurs within the nation, pulled from Yelp’s annual Prime 100 Locations to Eat checklist, to listen to what’s made them profitable.
Hearken to the episode beneath to listen to extra from our a centesimal episode, and subscribe to Behind the Evaluation for extra from new enterprise house owners and reviewers each Thursday, starting April 2023.
Accessible on: Spotify, Apple Podcasts, Google Podcasts, Stitcher, and Soundcloud