Cognac model Larsen is celebrating the 70th anniversary of its Viking ship-shaped bottle with the discharge of a restricted version expression adorned with 24-carat gold.
Larsen’s Drakkar Viking ship-shaped bottle was first launched in 1952, and represents the Nordic heritage of the model’s founder, Jens Reidar Larsen.
Over the previous 70 years, the Anora Group-owned model has offered almost 100,000 restricted version bottles.
David Croizet, grasp blender of Larsen, mentioned: “[The] creation of the primary Drakkar bottle originated throughout a time of prosperity and booming gross sales of Cognac.
“New improvements within the glass and porcelain trade enabled a complete new method of branding that led to what has develop into probably the most emblematic bottle on the planet of Cognac.
“All through the years these bottles have been designed in celebration of assorted occasions linked to the Larsen home and the Larsen collectors’ membership.”
Chuan Jia partnership
To mark its seventieth birthday, Larsen has collaborated with Chinese language artist Chuan Jia on the design of a brand new Cognac, referred to as Boundless Concord.
The design is proscribed to 300 bottles and has been ‘enhanced’ with 24-carat gold.
“While collaborating with Larsen, my inspiration was to create a easy and dynamic art work to replicate the model’s modern nature,” Jia defined.
“The distinctive form of the bottle ignited visions of an ever-changing ocean and an ever-flowing universe.
“I used summary shapes depicting swimmers, sea creatures and parts tied to the enjoyment of Cognac, equivalent to glasses and barrels, to embody the harmonious motion and exchanges between the ocean and the sky.”
The bottle comprises a mix of eaux-de-vies of two crus, Grand Champagne and Petite Champagne. The ensuing liquid affords ‘fruit aromas and a floral bouquet’.
“The creation of this anniversary version was impressed by the bottle combining the custom of French Limoges porcelain craftsmanship with the inventive expression of Chuan Jia,” Croizet added.
“The Cognac is subsequently a mix of a collection of very previous Cognacs completely from Grande and Petite Champagne crus from the Paradis Larsen cellar within the fruity type of the home.”
Boundless Concord might be obtainable in choose markets in 2023, together with one ‘distinctive’ piece that might be auctioned at a charity occasion in China.
Final September, Larsen unveiled a restricted Sneaker Version of its VSOP bottling in tribute to road vogue.