Lacking mum’s homecooked meals, these M’sians launched a web based lauk subscription service

How does it work?

When signing up for Mejamakan’s customisable subscription dinner plan, you’re in a position to decide on the variety of pax, what number of days you’re subscribing for, what number of dishes you need of every kind, the type of rice you favor, and the supply begin date.

Mejamakan delivers from Mondays to Fridays.

The fee part will seem after typing in your private particulars. As soon as performed, you’ll be capable of view your Mejamakan dashboard and get extra in-depth details about every meal.

Every weekday has a distinct lineup of seven dishes, which embody a mixture of protein and greens corresponding to Kangkung Belacan, Ayam Kapitan, Daging Masak Kicap, Egg Foo Yong, and extra.

You’ll even have the choice of scheduling your most well-liked days, so for those who really feel like skipping the service, it may be carried ahead to a different day.

The meals rotate on a weekly foundation, and the choices are primarily based on the supply of substances.

You would additionally say it’s a extra sustainable strategy to cooking, as seasonal native produce is prioritised. This helps to assist native farmers and companies as properly.

“We take nice satisfaction in sourcing the freshest substances for our meals,” Faris expressed. “By doing so, we’re in a position to present our prospects with the absolute best eating expertise.”

In line with the crew, having Auntie Ari on board positively helps as she’s cultivated robust relationships with dependable suppliers through the years.

However wait, who’s Auntie Ari?

With a profession in F&B that spans over 30 years, Auntie Ari’s cooking is alleged to be a set of genuine Malaysian recipes.

She’s the proud proprietor of Jap Distinction Sdn Bhd and Ari’s Catering. Her portfolio consists of catering occasions of varied sizes and offshore oil rig websites for manufacturers like Petronas and Shell.

The founders look to her as an advisor to Mejamakan. “Her wealth of expertise within the business has helped us to create scrumptious and genuine home-cooked meals that carry pleasure to households,” Faris shared.

However the mixtures for every meal are the work of Faris and his crew of co-founders. Mejamakan makes use of an inner device for this by bearing in mind the kind of delicacies, substances, degree of spiciness, and flavour profile.

As soon as the menu is finalised, Auntie Ari opinions it to substantiate the corporate’s high-quality requirements are met. Solely then will they add it to Mejamakan’s web site on Fridays, prepared for the upcoming week’s orders.

Situated in Putra Heights, Mejamakan operates within the model’s personal fully-equipped kitchen with a devoted crew that’s led by Auntie Ari.

However they do often outsource to a separate kitchen in Ara Damansara if calls for are larger than anticipated. Nevertheless, the model nonetheless maintains full management over the recipes and substances when that occurs.

Working sensible and laborious

Making the most of the technological age we reside in, the founders of Mejamakan leverage tech to automate numerous features of the enterprise.

Whereas their kitchens deal with the manufacturing facet, their tech infrastructure manages buyer companies. This consists of consolidating orders, optimising supply routes, managing supply bookings, and offering real-time updates to prospects. 

“By utilizing our expertise to the fullest, we have now been in a position to handle our enterprise with simply the 4 of us as of now,” he proudly shared. 

However one draw back of that is that prospects are nonetheless unable to decide on their most well-liked supply time. At current, it’s between 5PM and 7PM—simply in dinner time.

They’ve partnered with Lalamove to facilitate these meal deliveries as a result of its APIs assist streamline the method.

Trying on the Mejamakan web site, you’ll discover that the minimal choice for orders is for 2 pax. This isn’t a mistake on their half.

Faris shared that their buyer base does include single working adults and college students. However the model is tailor-made extra in direction of busy {couples} and households which might be juggling between commitments. 

Getting their priorities straight

To our shock, Faris informed Vulcan Submit that the model has solely been working for lower than a month. They’ve definitely put the work in to make the location polished and visually enticing for purchasers.

Their important precedence for the time being is making certain the idea is properly obtained by the general public. That shouldn’t be too difficult because it’s not a brand new concept in townships like Klang.

Asking round our workplace, most of my colleagues used to or nonetheless have these catering aunties who’ve been sending their households homecooked meals in tiffin carriers for years.

These companies are normally much less tech-savvy and managed on WhatsApp, however the concept is similar.

On Google, you might also discover that many different meal subscriptions exist regionally. So, in comparison with these, what’s Mejamakan actually bringing to the desk?

Nicely, many meal subscription companies on-line are likely to give attention to maintaining a healthy diet or food regimen meals. Then again, Mejamakan doesn’t label its meals as such, focusing as a substitute on their native and homecooked nature, akin to what our moms would possibly cook dinner for dinner.

In the identical vein, Mejamakan’s speciality is in lauk, which is a departure from the extra Western-focused dishes of different subscription companies. Plus, Mejamakan is at present centered solely on dinner, whereas many different subscriptions goal both the lunch crowd or all-day meals.

The Mejamakan crew did share that they’re hoping to later broaden and embody breakfast and lunch choices. 

• Study extra about Mejamakan right here.
• Learn different articles we’ve written about Malaysian startups right here.

Featured Picture Credit score: Mejamakan