“To make sure future success for our sector, we have to chart a path the place we will survive and thrive. To do that, we have to begin holding uncomfortable conversations, not solely with the same old suspects, our business colleagues and shoppers, however with skeptical coverage makers and with specialists who will problem our assumptions and stretch us to seek out sudden options!”
Natasha Richards, Head of Advocacy & Trade Relations on the IMEX Group, explains how the essential – usually difficult – dialogue between the business and coverage makers is the important thing driver behind sustaining the sector’s relevancy and success. It’s these crucial conversations that lie on the coronary heart of the IMEX Coverage Discussion board.
Going down on Tuesday 23 Could, the primary day of IMEX Frankfurt, the Coverage Discussion board brings collectively coverage makers, vacation spot representatives, enterprise occasions affiliation executives and different thought-leaders for a half-day of intensive, perspective-challenging dialogue.
Over 30 international locations have already confirmed their curiosity in taking part on this yr’s Discussion board together with important curiosity from coverage makers. These embrace representatives at nationwide, regional and metropolis stage from locations throughout Europe, Latin America, Asia Pacific and Africa.
The Discussion board goals to create a roadmap that advantages and unites each coverage makers and business leaders; to assist set the agenda for future high-level conversations and in-depth analysis and to assist construct higher partnerships and understanding of the worth, relevance and impression of enterprise occasions.
Devoted discussions for native and nationwide coverage makers
With the emphasis on lively dialogue and enter from all, the Coverage Discussion board hosts two concurrent peer-to-peer dialogue teams previous to the Open Discussion board. One is a workshop designed for native, municipal and metropolis coverage makers, facilitated by Professor Greg Clark CBE, International Urbanist and main advisor on cities and companies. The opposite session brings collectively nationwide authorities ministers and representatives of journey and tourism and financial affairs to debate the nationwide agenda, chaired by Martin Sirk, from Sirk Serendipity and Geneviève Leclerc, President and CEO, #MEET4IMPACT.
The Open Discussion board, moderated by Jane Cunningham, Director of European Engagement for Locations Worldwide, sees vacation spot representatives and enterprise occasions leaders be a part of coverage makers for interactive spherical desk discussions. These discussions will draw on progressive case research, analysis research and whitepapers, bringing everybody collectively to debate totally different viewpoints and problem views.
Natasha Richards continues: “The purpose of the Discussion board is easy – to determine and construct consensus on essentially the most crucial advocacy points. We encourage all locations taking part at IMEX Frankfurt to ask their native, regional or nationwide coverage maker to the present. It’s essential that these conversations happen and that key determination makers expertise first-hand the total breadth and clout of our market.”
The IMEX Coverage Discussion board is organized in collaboration with Metropolis Locations Alliance (Metropolis DNA), the Worldwide Congress and Conference Affiliation (ICCA), the Worldwide Affiliation of Conference Facilities (AIPC), Conferences Imply Enterprise Coalition, Locations Worldwide, the Iceberg and German Conference Bureau, below the auspices of the Joint Conferences Trade Council (JMIC) and Occasions Trade Council (EIC).