Courrier Napoleon Brandy hits 1m instances – The Spirits Enterprise

Tilaknagar Industries-owned Courrier Napoleon Brandy has surpassed a million instances for the primary time.

It’s the Indian spirits firm’s second million-case model after Mansion Home Brandy.

Tilaknagar mentioned Courrier Napoleon Brandy (CNB) registered ‘important development’ in 2023. In its two largest markets, Kerala and Puducherry, the model recorded greater than 40% development and 88% development, respectively.

The brandy is offered in Canteen Shops Division and in additional than eight states throughout India, with the model taking a 15% market share within the ‘status’ brandy phase.

The model additionally provides a super-premium line extension, known as Courrier Napoleon Inexperienced Brandy.

Ahmed Rahimtoola, chief advertising and marketing officer, Tilakanagar Industries, mentioned: “Rising 49% year-on-year, CNB now joins our flagship model Mansion Home Brandy because the second millionaire model and is poised to turn out to be one of many fastest-growing brandies within the status phase.

“We’re taking a look at launching CNB in just a few extra states and dealing at additional model extensions.”

Tilaknagar Industries sees ‘enormous alternative’ for brandy in new markets.

The corporate has launched India’s first premium flavoured brandy beneath its Mansion Home model and revealed Mansion Home Reserve French Type Brandy as its premium variant.

In its full-year fiscal outcomes for 2022, the corporate offered roughly six million Mansion Home Brandy instances. In the identical interval, Mansion Home Brandy posted 25% year-on-year development.