Council Publish: Eight Methods To Use TikTok To Enhance Transparency With Your Prospects

For companies, TikTok is a platform with potential past collaborating within the newest dance craze or humorous development. With over 1 billion month-to-month energetic customers, TikTok is filled with potential clients to your model, and its easy-to-use video-sharing capabilities make it the right platform for rising transparency together with your followers and constructing the belief needed to draw new customers. However how do you have to get began?

Right here, eight members of Younger Entrepreneur Council provide a number of of their suggestions. Take into account implementing one or all of those artistic concepts into your video advertising technique to construct a greater relationship together with your present clients and attract new ones as nicely.

1. Share ‘Unboxing’ Movies

Manufacturers can improve transparency with their followers and attract new clients through video-sharing platforms by “unboxing” movies. Such movies may help showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This may help construct belief with present clients and attract potential clients to purchase from them. – Andrew Munro, AffiliateWP

2. Reply Buyer Questions

Video-sharing platforms like TikTok are nice for “Ask Me Something” periods or Q&As. These assist manufacturers reply the general public and handle their queries about totally different merchandise or processes. Not solely does this assist improve transparency, nevertheless it additionally allows manufacturers to interact their respective goal audiences, which in flip can draw promising leads or clients. – Stephanie Wells, Formidable Kinds

3. Doc Your Entrepreneurial Journey

Essentially the most artistic manner manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it had been a actuality TV program. Folks love following an excellent entrepreneurial story in actual time. By way of drama, intrigue and transparency, you may seize consideration on video-sharing platforms and switch it into paying clients who really feel personally invested in your success. – Rob Hoffman, Contact Studios

4. Spotlight The Influence Of Your Mission And Work

Manufacturers can use TikTok to share details about their values, mission and targets and to showcase the work they’re doing to make a constructive impression on the world. This may embrace content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers may help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz

5. Provide A Behind-The-Scenes Look

One artistic methodology is to create behind-the-scenes content material that offers a glimpse into the inside workings of the model. This may embrace movies exhibiting the manufacturing course of for the model’s merchandise, the every day operations of the corporate or the individuals who work there. On this manner, manufacturers may help construct belief and exhibit their dedication to transparency. – Candice Georgiadis, Digital Day

6. Talk about The Good And The Unhealthy

Sure, it’s vital to share your organization’s successes, nevertheless it’s additionally vital to share your challenges and struggles. Prospects can discover out any element (good and unhealthy) of your organization if they need. Exhibiting each the positives and negatives will assist your viewers view your organization as trustworthy, they usually’ll higher join with the genuine particular person behind the model. – Shu Saito, All Filters

7. Showcase Real Buyer Critiques

Video-sharing platforms like TikTok are nice for social proof. Individuals are usually indecisive on the subject of making purchases and depend on suggestions from others. Sharing real buyer opinions and testimonials for various use instances ensures transparency as you assist individuals resolve whether or not or not your model is a becoming resolution for them. That certainly helps entice extra clients. – Chris Klosowski, Simple Digital Downloads

8. Assist Prospects Resolve Their Issues

Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them clear up their issues. Providing options to points readily confronted by an viewers representing a selected area of interest allows manufacturers to construct belief and entice new clients. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms