16 Years Of Operations: How At this time’s Brussels Airways Got here To Be

In terms of European flag carriers, fairly a quantity have well-established histories. KLM, Czech Airways, and Finnair, are among the many ten oldest airways on this planet – whereas the likes of Air France, British Airways, and Lufthansa have been in operation for many years. One airline stands out among the many relaxation as being one of many youngest European flag carriers: 16-year-old Brussels Airways.

Born of a merger

Till 2001, Belgium did, in actual fact, have a flag service that commenced operations across the similar time as many different European flag carriers. Based in Could 1923, Sabena was the nationwide airline of Belgium till it was pressured to close down as a result of chapter.

On November 7, 2001, Sabena’s operations had been transferred to Delta Air Transport (a Belgian service, to not be confused with Delta Air Traces), which later turned SN Brussels Airways. In 2006, the airline introduced that it will be merging with Virgin Specific, an airline beneath the Virgin Group that primarily operated flights to Southern Europe.

Precisely 5 years after Sabena’s finish, on November 7, 2006, the one airline shaped by the merger was launched to the world – the present iteration of Brussels Airways. The identify was maintained as an ode to the airline’s dwelling base of Brussels Airport. In March of the next 12 months, the flag service started flying

Enjoyable truth: when the airline was unveiled, it was pressured to alter its brand (which featured 13 dots) to a 14-dot design as a result of strain from superstitious passengers. At this time, the brand consists of solely 9 dots.

Giving the individuals what they need

At a time when low-cost airways had been gaining reputation, Brussels Airways was cautious in its entry into the market. After consulting over 5,000 passengers, it was clear that the wants of passengers have modified considerably for the reason that nation final had a flag service. Neil Burrows, the then-CEO of Brussels Airways mentioned:

“At this time, even enterprise vacationers are far more price-conscious. The attractiveness of the normal, costly Enterprise Class is vastly diminished on short-haul flights. There’s a rising variety of passengers in search of the bottom fare. The success of low-cost airways is tangible proof of this. Brussels Airways listened to what all its passengers need…”

And so, Brussels Airways kicked off its operations by providing low-cost choices, which not many flag carriers had been doing on the time. Whereas Virgin Specific had provided low-cost fares to round 20 locations, Brussels Airways launched itself into 50 locations, all of which had low-cost choices.

Becoming a member of the massive gamers

Lower than two years since Brussels Airways’ entry into service, Lufthansa acquired a forty five% stake, which subsequently led to the previous becoming a member of Star Alliance, the world’s largest airline alliance by passenger rely. In January 2017, Lufthansa bought the rest of Brussels Airways’ shares, absorbing the Belgian-based airline into the Lufthansa Group.

In its 16 years of service, Brussels Airways has expanded to locations throughout Europe, North America, and Africa. It’s present fleet of 38 plane contains the Airbus A319, A320, and A330.

Supply: Brussels Airways

• 

  Commerce unions have said that the 700 cancelations should not sufficient so as to alleviate the excessive workload at the moment being skilled by their members. Picture: Brussels Airways

  Brussels Airways

  IATA/ICAO Code:

  SN/BEL

  Airline Kind:

  Full Service Provider

  Hub(s):

  Brussels Airport

  12 months Based:

  2006

  Alliance:

  Star Alliance

  Airline Group:

  Lufthansa Group

  CEO:

  Peter Gerber

  Nation:

  Belgium